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How Alphabet’s Layoffs Could Affect Your 2023 Google Ads Strategy
Digital marketers will be consumed by changes at Google in 2023. While they migrate from Google Analytics to GA4, they’ll need to rethink their Google Ads strategies. For better or worse, Google’s latest announcement will impact you regardless of your monthly spend.
What Google Dynamic Paid Search Ads Can Tell You About Your Website
Google Dynamic Paid Search Ads use website content to target potential customers instead of user-inputted keywords. Trial and error is required to get the most out of dynamic ads, but…
How to Create Dynamic ABM Landing Pages with Pardot
Account Based Marketing (ABM) has become a standard practice over the last decade or so. As companies prioritized ABM initiatives, scalability was usually an afterthought. At many mid-sized and large organizations, this resulted in convoluted ABM practices with a lack of repeatability or even ways to measure performance.
Ignore Microsoft Advertising for B2B Demand Gen at Your Own Peril
Since launching in 2009, Bing has been treated like an afterthought. Microsoft’s search engine only accounts for a fraction of web traffic that Google delivers, so the temptation to ignore…
Testing ChatGPT by OpenAI for Keyword Research
Leveraging AI and machine learning for applications like content development and keyword research is hardly new, but the tools to accomplish them are becoming mainstream. The technology has mostly been used by spammers in recent years but honestly that’s where innovation always happens.
Building Hypertargeted Google Ads Audiences for ABM Campaigns
Google Ads paid search and display advertising can easily outperform the other channels in your account based marketing initiatives.
Using Google Sheets’ Language Translation Formula for Keyword Research
If you’ve managed a global SEO campaign before, you probably know how tricky measuring progress on keywords in languages you don’t speak is.
The Homepages of Google’s Top Ranking SEO Companies
Marketers should rely on their own data to make decisions, but it’s worth noting how differently digital marketing and SEO companies approach their websites compared to other B2B markets.
SEMRush: How to Establish Baseline Position Tracking
You should take the following steps whether you’re monitoring your keyword rankings in-house or outsource the work to an agency.
Hiding Embarrassing Search Engine Results for Your Name
Whatever the reason, negative content associated with your name is potentially limiting your potential.