About Me

I’ve been helping B2B companies increase their sales via the Internet for more than a decade. To maximize a digital marketing campaign’s ROI, expertise in several disciplines is required. 

EXPERTISE

  Marketing automation   
  SEO
  Web development
  Content creation   
  Community management   
  PPC   
  Social media   
  and more…   

TECHNOLOGIES

Marketo, Pardot, Salesforce (SFDC), WordPress, Drupal, Sitecore, Google Analytics, Google Search Console, Google Adwords, Photoshop, Illustrator, Dreamweaver, ZenDesk and much more…

Experience

Oct 2018 -

Marketing Execution Specialist
  • Implemented changes that resulted in 3x increase of marketing qualified leads (MQL) from empirix.com. Changes included:
    • Fixing technical issues that were severely hurting search engine optimization (SEO) efforts before I started. 
    • Improving user experience (UX) so visitors can swiftly find the information they need. 
    • Leveraging popups and dynamic content to match prospects with the content most relevant to them. 
  • Led website redesign project on an expedited schedule, migrating the site from an antiquated proprietary CMS to WordPress in less than a month.  Also owned the Japanese website relaunch project. 
  • Managed all activities within the Pardot marketing automation platform. Responsibilities include: automations, segmentation, database maintenance, configuring SFDC campaigns, event marketing, email blasts, nurture campaigns, internal/external newsletters, webcasts, scoring, and much more. 
  • Wrote press releases and blog posts
Nov 2012 - Oct 2018

Digital Marketing Specialist

Working with an international team spanning North America and Europe, I helped manage the global software company’s main website in four languages – English, German, French and Italian – using Sitecore. By 2016, my responsibilities became U.S.-focused. I designed and managed a new website for Zuken’s North American market – located at ZukenUSA.com – using WordPress. Also that year, I built an online community for Zuken software users in the Americas with ZenDesk. I also managed the company’s blog.

I also helped generate tens of thousands of qualified leads in the Americas using Marketo. Campaigns included product demos, webinars, whitepapers, email blasts and newsletters. I owned the planning and execution of the campaigns. I also deployed advanced SEO tactics that helped double organic search traffic and managed Google Adwords campaigns.

2008 - 2012

Digital Marketing Specialist

I started as an SEO copywriter at this small marketing agency, located near Concord, NH. My role expanded as I gained more technical expertise.

In my role, I boosted website traffic and sales leads for many small and mid-sized businesses through organic SEO. I managed websites using several content management systems, including Joomla!, WordPress, Drupal, Magento, CMS Made Simple, concrete5 and Volusion. I also controlled several businesses’ social media presences on Twitter, Facebook and LinkedIn using Hootsuite. I also trained clients and produced materials on how to use Joomla!, Drupal, WordPress and CiviCRM.

2005 - 2008

Correspondent

My first job after graduating college was as a correspondent for New Hampshire’s largest newspaper. I supplied stories and photographs daily – at least 10 stories in an average week – covering crime, politics, education, health and other breaking news in southern New Hampshire. Before joining the Union Leader, I worked as a reporter at the Brattleboro Reformer in Vermont while I was still in college.

References

Amy Clements Zuken

“Mike and I worked on the same team at Zuken for nearly 6 years. In that time he demonstrated how well-versed he is in the areas of web design, digital marketing, and SEO. Always looking for improvement opportunities, his work produced measureable results and tactics to advance our projects. Mike works with stealthy speed and has a quiet confidence about him that made him a pleasure to work with.”

Peter Lawley Danconia Media

“Mike is a truly phenomenal SEO/Social Media Marketing professional. His abilities are instrumental in enhancing the firm’s perception with our clients based on the work he does on their behalf. He has an incredible knack for combining speed with quality that inevitably exceeds everyone’s expectations, while putting the clients’ best interest ahead of everything else.”

Nancy Bean Foster New Hampshire Union Leader

“Mike is a true professional in every sense of the word. He is an incredible worker, colleague, and father.”

Jon Simoni Danconia Media

“Mike possesses an amazing knowledge and understanding of SEO and innovative digital marketing techniques. I constantly learn new and fascinating things that Mike has uncovered through research and implementation.

He is always eager to add creative ideas to our projects, which play a large role in providing our clients with effective and lasting results.”

Examples

Zuken USA Website

Zuken USA Website

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Zuken USA Website

Digital Marketing / Marketing Automation / Marketo / Web Design / WordPress /

This is the site I designed and managed to target Zuken’s North American market. The site was used as a blueprint for the company’s global website revamp.

Zuken Americas Homepage

Empirix Newsletter

Empirix Newsletter

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Empirix Newsletter

Digital Marketing / Email Marketing / Pardot /

Here is an example of a customer-facing newsletter I owned for Empirix. The latest newsletter is available here.

Empirix Newsletter

Empirix Blog

Empirix Blog Refresh

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Empirix Blog Refresh

Digital Marketing / Pardot / Photoshop / Web Design / WordPress /

In 2018, I modernized the Empirix Blog. A screenshot of what it looked like before is below.

Empirix Blog

BEFORE

Empirix Blog

 

Zuken Americas Newsletter

Zuken Emails

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Zuken Emails

Digital Marketing / Email Marketing / Marketo / Photoshop /

The following are examples of emails I designed using Marketo for Zuken.

Zuken Americas Newsletter Screenshot

Zuken E3.series Onboarding Email Screenshot

 

Empirix Email Screenshot

Empirix Emails

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Empirix Emails

Digital Marketing / Email Marketing / Marketing Automation / Pardot /

The following are emails I designed at Empirix using Pardot.

QoE for Mobile Networks Email Screenshot

VoiceWatch Trial Email Screenshot

Amtrak Case Study Email Screenshot

Zuken USA Training Website

Zuken Americas University

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Zuken Americas University

Digital Marketing / Ecommerce / LearnDash / Marketo / Web Design / WooCommerce / WordPress /

This is the e-commerce site I designed and managed for Zuken to sell online training services directly to customers. I built the site using WordPress, integrated with WooCommerce and LearnDash LMS.

Zuken Americas Training Website

Pardot Landing Page

Pardot Landing Page

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Pardot Landing Page

Digital Marketing / Marketing Automation / Pardot /

This is a Pardot landing page I designed at Empirix.

Pardot Landing Page

Zuken Online Community

Zuken Americas Community

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Zuken Americas Community

Community Management / Digital Marketing / Marketo / SFDC / ZenDesk /

I built and managed this community for Zuken’s North American market using ZenDesk, integrated with Marketo and SFDC. Existing customers have access to thousands of premium articles, while the user forums are open to everyone. The community increased Zuken’s search engine visibility and customer engagement considerably.

Zuken Americas Community Homepage

Contact Me