About Me

I’ve been helping B2B companies increase their sales via the Internet for more than a decade. To maximize a digital marketing campaign’s ROI, expertise in several disciplines is required. 

EXPERTISE

  Marketing automation   
  SEO
  Web development
  Content creation   
  Community management   
  PPC   
  Social media   
  and more…   

TECHNOLOGIES

Marketo, Pardot, Salesforce (SFDC), WordPress, Drupal, Sitecore, Google Analytics, Google Search Console, Google Adwords, Photoshop, Illustrator, Dreamweaver, ZenDesk and much more…

Experience

Oct 2018 -

Empirix

Marketing Execution Specialist

Since starting at Empirix, I have fixed crucial SEO issues, cleaned up its Pardot email database, helped achieve GDPR compliance, improved the look and feel of the blog, enhanced marketing automation processes for optimal efficiency and played a key role in the upcoming website relaunch.

Nov 2012 - Oct 2018

Zuken

Digital Marketing Specialist

Working with an international team spanning North America and Europe, I helped manage the global software company’s main website in four languages – English, German, French and Italian – using Sitecore. By 2016, my responsibilities became U.S.-focused. I designed and managed a new website for Zuken’s North American market – located at ZukenUSA.com – using WordPress. Also that year, I built an online community for Zuken software users in the Americas with ZenDesk. I also managed the company’s blog.

I also helped generate tens of thousands of qualified leads in the Americas using Marketo. Campaigns included product demos, webinars, whitepapers, email blasts and newsletters. I owned the planning and execution of the campaigns. I also deployed advanced SEO tactics that helped double organic search traffic and managed Google Adwords campaigns.

2008 - 2012

Danconia Media

Digital Marketing Specialist

I started as an SEO copywriter at this small marketing agency, located near Concord, NH. My role expanded as I gained more technical expertise.

In my role, I boosted website traffic and sales leads for many small and mid-sized businesses through organic SEO. I managed websites using several content management systems, including Joomla!, WordPress, Drupal, Magento, CMS Made Simple, concrete5 and Volusion. I also controlled several businesses’ social media presences on Twitter, Facebook and LinkedIn using Hootsuite. I also trained clients and produced materials on how to use Joomla!, Drupal, WordPress and CiviCRM.

2005 - 2008

New Hampshire Union Leader

Correspondent

My first job after graduating college was as a correspondent for New Hampshire’s largest newspaper. I supplied stories and photographs daily – at least 10 stories in an average week – covering crime, politics, education, health and other breaking news in southern New Hampshire. Before joining the Union Leader, I worked as a reporter at the Brattleboro Reformer in Vermont while I was still in college.

References

Peter Lawley Danconia Media

“Mike is a truly phenomenal SEO/Social Media Marketing professional. His abilities are instrumental in enhancing the firm’s perception with our clients based on the work he does on their behalf. He has an incredible knack for combining speed with quality that inevitably exceeds everyone’s expectations, while putting the clients’ best interest ahead of everything else.”

Nancy Bean Foster New Hampshire Union Leader

“Mike is a true professional in every sense of the word. He is an incredible worker, colleague, and father.”

Jon Simoni Danconia Media

“Mike possesses an amazing knowledge and understanding of SEO and innovative digital marketing techniques. I constantly learn new and fascinating things that Mike has uncovered through research and implementation.

He is always eager to add creative ideas to our projects, which play a large role in providing our clients with effective and lasting results.”

Examples

Zuken Emails

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Zuken Emails

Digital Marketing /

The following are examples of emails I designed using Marketo for Zuken.

Zuken Americas Newsletter Screenshot

Zuken E3.series Onboarding Email Screenshot

 

Contact Me