Background
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I led the execution of this website redesign project at Empirix.
The site was launched in September 2019 after about 5 weeks of development. It was built using a lightweight, custom WordPress theme.
Results
Since going live, Empirix has seen a 3x increase in marketing qualified leads. This is the result of fixing technical and structural issues that could not be changed in the previous platform.
The second phase of the project included implementing popups to drive visitors to the content most relevant to them and online chat functionality for the internal sales team.
