Account Based Marketing (ABM) has become a standard practice over the last decade or so. As companies prioritized ABM initiatives, scalability was usually an afterthought. At many mid-sized and large organizations, this resulted in convoluted ABM practices with a lack of repeatability or even ways to measure performance.
Leveraging AI and machine learning for applications like content development and keyword research is hardly new, but the tools to accomplish them are becoming mainstream. The technology has mostly been used by spammers in recent years but honestly that’s where innovation always happens.
Pardot’s Engagement Studio is usually associated with nurture campaigns but it’s capable of much more. Prevent excessive email sends One of the easiest mistakes to make in Pardot is excessively …
I’ve been using Pardot off and on since 2013, before the Salesforce acquisition. I just recently decided to give the plugin a try to see if it added functionality.
