What Google Dynamic Paid Search Ads Can Tell You About Your Website
Google Dynamic Paid Search Ads use website content to target potential customers instead of user-inputted keywords. Trial and error is …
SEO
SEO (Search Engine Optimization) helps websites rank higher in search results by improving content, structure, and keywords to attract more visitors.
Testing ChatGPT by OpenAI for Keyword Research
Leveraging AI and machine learning for applications like content development and keyword research is hardly new, but the tools to accomplish them are becoming mainstream. The technology has mostly been used by spammers in recent years but honestly that’s where innovation always happens.
Using Google Sheets’ Language Translation Formula for Keyword Research
If you’ve managed a global SEO campaign before, you probably know how tricky measuring progress on keywords in languages you don’t speak is.
The Homepages of Google’s Top Ranking SEO Companies
Marketers should rely on their own data to make decisions, but it’s worth noting how differently digital marketing and SEO companies approach their websites compared to other B2B markets.
SEMRush: How to Establish Baseline Position Tracking
You should take the following steps whether you’re monitoring your keyword rankings in-house or outsource the work to an agency.
Hiding Embarrassing Search Engine Results for Your Name
Whatever the reason, negative content associated with your name is potentially limiting your potential.
Adjusting for Data Fluctuations in the Covid-19 Era
As some semblance of normalcy gradually emerges, digital marketers will be faced with some tough questions concerning data fluctuations. It’s extremely likely your site was affected in one way or another from the Covid-19 pandemic.
When to Automate Image Compression
Image compression plugins for WordPress are exploding in popularity as marketers prioritize page speed.
Common Yoast Mistakes That Even SEOs Make
If can agency can’t take 10 minutes to properly configure an extremely user-friendly plugin, I can’t recommend it.
The Trends That Will Define B2B Digital Marketing in the 2020s
Here are my predictions about how digital marketing will look in the coming decade.
R.I.P. Geocities: The End of an Internet Era
Long before Facebook, Twitter, MySpace, Wikipedia, the entire blogosphere or even Google, there was GeoCities, a seemingly endless community of user-driven content.