Google Dynamic Paid Search Ads use website content to target potential customers instead of user-inputted keywords. Trial and error is required to get the most out of dynamic ads, but …
Leveraging AI and machine learning for applications like content development and keyword research is hardly new, but the tools to accomplish them are becoming mainstream. The technology has mostly been used by spammers in recent years but honestly that’s where innovation always happens.
If you’ve managed a global SEO campaign before, you probably know how tricky measuring progress on keywords in languages you don’t speak is.
Marketers should rely on their own data to make decisions, but it’s worth noting how differently digital marketing and SEO companies approach their websites compared to other B2B markets.
You should take the following steps whether you’re monitoring your keyword rankings in-house or outsource the work to an agency.
Whatever the reason, negative content associated with your name is potentially limiting your potential.
As some semblance of normalcy gradually emerges, digital marketers will be faced with some tough questions concerning data fluctuations. It’s extremely likely your site was affected in one way or another from the Covid-19 pandemic.
Image compression plugins for WordPress are exploding in popularity as marketers prioritize page speed.
If can agency can’t take 10 minutes to properly configure an extremely user-friendly plugin, I can’t recommend it.
