Background
I’m responsible for managing Empirix’s social media presence across all channels, including Twitter, Facebook, Instagram, LinkedIn, Glassdoor, YouTube, and Vimeo.
I also maintain and frequently contribute posts to the Empirix Blog on topics such as test automation, contact center assurance, customer experience, 5G technology, Internet of Things (IoT), digital transformation, and DevOps.
I handle social media management from end-to-end at Empirix. That means I:
- Design/manipulate images for posting with PhotoShop
- Edit video snippets for sharing across platforms
- Ensure URLs are tracked so leads are attributed to the right sources
Results
- 260% increase in organic search traffic
- 3x increase in Twitter followers
- Established presence on Instagram
Screenshots
Latest blog posts
China’s Most-Funded Humanoid Startup Is Making Robot Stores Real
Beijing’s Galbot just reached a new level of global visibility thanks to a viral visit to one of its futuristic storefronts during Trump’s summit with President Xi.
Haidilao’s New Humanoid Robot Goes Viral for Malfunction
In viral footage, a bipedal humanoid robot malfunctions inside the TikTok-famous hot pot franchise’s Cupertino, California location.
Can Salesforce + Tesla Optimus Upend the Future of Work?
The CEO of Salesforce is going viral for his victory lap over replacing thousands of his employees with AI agents.
China’s New DeepSeek-Powered Humanoid Robots Target Customer-Facing Roles
China’s largest exporter of passenger cars is entering the emerging humanoid robotics market with a radical approach