Empirix Social Media

Background

I’m responsible for managing Empirix’s social media presence across all channels, including Twitter, Facebook, Instagram, LinkedIn, Glassdoor, YouTube, and Vimeo.

I also maintain and frequently contribute posts to the Empirix Blog on topics such as test automation, contact center assurance, customer experience, 5G technology, Internet of Things (IoT), digital transformation, and DevOps.

I handle social media management from end-to-end at Empirix. That means I:

  • Design/manipulate images for posting with PhotoShop
  • Edit video snippets for sharing across platforms
  • Ensure URLs are tracked so leads are attributed to the right sources

Results

  • 260% increase in organic search traffic
  • 3x increase in Twitter followers
  • Established presence on Instagram

Screenshots

Latest blog posts