Can Salesforce + Tesla Optimus Upend the Future of Work?
The CEO of Salesforce is going viral for his victory lap over replacing thousands of his employees with AI agents.
Digital Marketing
Digital marketing uses online tools, data, and content to reach audiences, grow brands, and drive sales.
The Social Network’s Impact Still Unfolding as Zuckerberg Chases Superintelligence
When The Social Network hit theaters, executives at Facebook (now Meta) feared it could derail the company’s meteoric rise.
AI Avatars vs. Digital Twins, ASICS Microfactory, GAO Hypersonic Weapons Report, Predictive Cattle Breeding and More
How much does Mark Zuckerberg’s vision align with digital twin technology as defined today?
Siskel & Ebert and Working Dynamics
They represented two polar opposite working styles and the viewers picked up on the underlying tension. This is something we all experience from elementary school group projects to office jobs. People are just wired different and have trouble understanding each other.
How Alphabet’s Layoffs Could Affect Your 2023 Google Ads Strategy
Digital marketers will be consumed by changes at Google in 2023. While they migrate from Google Analytics to GA4, they’ll need to rethink their Google Ads strategies. For better or worse, Google’s latest announcement will impact you regardless of your monthly spend.
What Google Dynamic Paid Search Ads Can Tell You About Your Website
Google Dynamic Paid Search Ads use website content to target potential customers instead of user-inputted keywords. Trial and error is …
How to Create Dynamic ABM Landing Pages with Pardot
Account Based Marketing (ABM) has become a standard practice over the last decade or so. As companies prioritized ABM initiatives, scalability was usually an afterthought. At many mid-sized and large organizations, this resulted in convoluted ABM practices with a lack of repeatability or even ways to measure performance.
Ignore Microsoft Advertising for B2B Demand Gen at Your Own Peril
Since launching in 2009, Bing has been treated like an afterthought. Microsoft’s search engine only accounts for a fraction of …
Testing ChatGPT by OpenAI for Keyword Research
Leveraging AI and machine learning for applications like content development and keyword research is hardly new, but the tools to accomplish them are becoming mainstream. The technology has mostly been used by spammers in recent years but honestly that’s where innovation always happens.
Building Hypertargeted Google Ads Audiences for ABM Campaigns
Google Ads paid search and display advertising can easily outperform the other channels in your account based marketing initiatives.
Using Google Sheets’ Language Translation Formula for Keyword Research
If you’ve managed a global SEO campaign before, you probably know how tricky measuring progress on keywords in languages you don’t speak is.