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Public Relations

Public relations (PR) is the strategic communication process used by organizations, companies, and individuals to build and maintain a positive public image. It involves managing relationships with the media, customers, employees, investors, and the general public through press releases, events, social media, and storytelling. In technology and industry, PR plays a key role in shaping how innovations, partnerships, and brand reputations are perceived, especially during product launches or crisis management situations.

The Biggest Urban Legends in Humanoid Robotics

September 26, 2026 by Mike Kalil
Urban legends in humanoid robotics

The humanoid robotics sector has its own urban legends that rarely get debunked. The companies building the robots have little incentive to pushback on them so I will.

Chinese Humanoids Fall off CES 2026 Stage, Dominate Showroom

January 9, 2026 by Mike Kalil
NVIDIA 2026 keynote robots

Chinese humanoid robots dominated the showroom floor at CES 2026 in Las Vegas, but their presence was noticeably underwhelming on the mainstage.

Viral Tesla Optimus Fall Raises Questions About Autonomy Claims

December 8, 2025 by Mike Kalil
Tesla Optimus humanoid robot falls mid-demo

A viral video of Tesla’s Optimus humanoid robot collapsing over the weekend is raising questions about its autonomy and scalability.

The Social Network’s Impact Still Unfolding as Zuckerberg Chases Superintelligence

May 5, 2026July 15, 2025 by Mike Kalil
The Social Network (2010) Legacy

When The Social Network hit theaters, executives at Facebook (now Meta) feared it could derail the company’s meteoric rise.

What Google Dynamic Paid Search Ads Can Tell You About Your Website

November 1, 2025January 25, 2023 by Mike Kalil
SEM Detective

Google Dynamic Paid Search Ads use website content to target potential customers instead of user-inputted keywords. Trial and error is …

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Ignore Microsoft Advertising for B2B Demand Gen at Your Own Peril

May 3, 2026January 23, 2023 by Mike Kalil
Warning signs

Since launching in 2009, Bing has been treated like an afterthought. Microsoft’s search engine only accounts for a fraction of …

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SEMRush: How to Establish Baseline Position Tracking

May 3, 2026July 14, 2020 by Mike Kalil
SEO strategists in meeting

You should take the following steps whether you’re monitoring your keyword rankings in-house or outsource the work to an agency.

Hiding Embarrassing Search Engine Results for Your Name

May 3, 2026July 13, 2020 by Mike Kalil
Hiding person

Whatever the reason, negative content associated with your name is potentially limiting your potential.

The Trends That Will Define B2B Digital Marketing in the 2020s

February 7, 2026January 15, 2020 by Mike Kalil
Predictions

Here are my predictions about how digital marketing will look in the coming decade.

Tips for Writing Effective Press Releases That Boost SEO

February 7, 2026June 29, 2009 by Mike Kalil
Journalist cameraman

It’s been said here before: Press releases are much less powerful than they used to be for SEO purposes.

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