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Marketing

Marketing is the process of promoting and selling products or services by understanding customer needs and creating value. It includes activities like advertising, branding, content creation, and data analysis. Effective marketing builds awareness, attracts customers, and drives growth by connecting the right message to the right audience at the right time.

Humans Are Fighting Robots. Figure Is Melting Them. Has Robotics Gone Too Far?

October 4, 2026 by Mike Kalil
Real-life Terminators: REK's T800 and Figure 02

Sixty-three years ago, The Twilight Zone imagined a future in which humanoid robots replace human boxers. Desperate for money, an …

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Why the Media Should Stop Believing Foundation’s Military Robot Claims

October 7, 2026September 30, 2026 by Mike Kalil
Illustration: Foundation Phantom MK1 humanoid robot in Ukraine

Foundation Future Industries’ military claims just got a lot bigger, with the robotics startup boasting about tens of millions of dollars in Pentagon funding and saying that its humanoids have already seen combat.

The Biggest Urban Legends in Humanoid Robotics

September 26, 2026 by Mike Kalil
Urban legends in humanoid robotics

The humanoid robotics sector has its own urban legends that rarely get debunked. The companies building the robots have little incentive to pushback on them so I will.

Foundation: The Killer Robot Company Built on Claims Nobody Bothered to Check

October 6, 2026July 26, 2026 by Mike Kalil
Illustration: Foundation Phantom robot at war

It is remarkable how readily major news outlets repeat Foundation Future Industries’ claims about military contracts that are a matter of public record.

Martial Soul: EngineAI’s T800 Robot Channels Hong Kong Cinema

July 8, 2026 by Mike Kalil
EngineAI's T800 kicks a vase in a cinematic marketing video

With its latest promo, called Martial Soul, EngineAI pays clear homage to classic Hong Kong cinema.

UBTECH Is Promising Synthetic Humans. The Reality Looks Much Stiffer

July 7, 2026 by Mike Kalil
UBTECH U1 humanoid robots with Chinese influencer

China’s UBTECH Robotics shocked the world when it unveiled its lineup of ultra-realistic companions it’s preparing to mass produce.

America’s Humanoid Robot Race Is Becoming a Battle of Bragging Rights

May 21, 2026May 19, 2026 by Mike Kalil
Figure AI vs. Boston Dynamics

As the race toward general-purpose robotics heats up, the West’s most well-funded humanoid companies are flexing different strengths.

Shenzhen’s KinetixAI Surprises with Ultra-Lifelike KAI Humanoid Robot

May 4, 2026April 27, 2026 by Mike Kalil
KinetixAI KAI humanoid robot senses touch with tactile sensing e-skin

The latest Chinese humanoid robot is so humanlike, people are convinced it’s a person in a costume.

The Robot Sanctions Built: How Huawei’s Crisis Gave Rise to Honor’s Lightning

April 22, 2026 by Mike Kalil
Illustration: Honor's Lightning Humanoid Robot Running Away

The robot named Lightning more than lived up to its name during the second Beijing Humanoid Robot Half Marathon.

The $1,499 Robot Lamp That Could Kill the Humanoid Hype

April 8, 2026 by Mike Kalil
Syncere's Lume robotic lamp posts

The Silicon Valley startup Syncere has opened preorders for its viral robotic lamp post that handles household chores while providing ambient lighting.

Fashion’s Biggest Secret: The Robots Are Already Winning

April 5, 2026April 1, 2026 by Mike Kalil
Robots in Fashion

AI robots are invading the fashion world and it’s getting weird, even for an industry that prides itself on pushing boundaries.

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