Using Google Sheets’ Language Translation Formula for Keyword Research
If you’ve managed a global SEO campaign before, you probably know how tricky measuring progress on keywords in languages you don’t speak is.
Adjusting for Data Fluctuations in the Covid-19 Era
As some semblance of normalcy gradually emerges, digital marketers will be faced with some tough questions concerning data fluctuations. It’s extremely likely your site was affected in one way or another from the Covid-19 pandemic.
How to Use Google Data Studio/Google Tag Manager as a Hotjar Alternative
It may not look as pretty but there’s a free alternative that can be set up in under an hour.
Google Mobile Searches Jump During the Weekends
While desktop searches plummet on weekends, mobile searches tick upward on Saturdays and Sundays, Google reported at its Inside Search event this week.