How to Create Dynamic ABM Landing Pages with Pardot

Account Based Marketer using Pardot

Account Based Marketing (ABM) has become a standard practice over the last decade or so. As companies prioritized ABM initiatives, scalability was usually an afterthought. At many mid-sized and large organizations, this resulted in convoluted ABM practices with a lack of repeatability or even ways to measure performance.

Thriving as a Young Marketer in B2B Technology

Young B2B technology marketers

Like anyone my age, there are things I would’ve approached differently in my 20s that would’ve accelerated my career progression. I wouldn’t say they’re regrets but if I woke up in my mid-20s, there are plenty of things I’d do differently this second go.

Adjusting for Data Fluctuations in the Covid-19 Era

Covid-19 Era Virtual Meeting

As some semblance of normalcy gradually emerges, digital marketers will be faced with some tough questions concerning data fluctuations. It’s extremely likely your site was affected in one way or another from the Covid-19 pandemic.