Google Dynamic Paid Search Ads use website content to target potential customers instead of user-inputted keywords. Trial and error is required to get the most out of dynamic ads, but …
Google Ads paid search and display advertising can easily outperform the other channels in your account based marketing initiatives.
You should take the following steps whether you’re monitoring your keyword rankings in-house or outsource the work to an agency.
When I was looking for a change earlier this year, I leveraged Google Sheets and Google Data Studio to visualize my search. I wound up getting two offers within three weeks of starting my search in earnest.
As some semblance of normalcy gradually emerges, digital marketers will be faced with some tough questions concerning data fluctuations. It’s extremely likely your site was affected in one way or another from the Covid-19 pandemic.
There isn’t an obvious place to edit the chart header. If you Google it, you’ll find several long-running threads from confused users.
Here are my predictions about how digital marketing will look in the coming decade.
Yesterday, Google rolled out its first PageRank tool bar update in almost half a year. The most interesting development: Google’s own PageRank dropped from 10 to 9, while Facebook’s remains at 10.
While desktop searches plummet on weekends, mobile searches tick upward on Saturdays and Sundays, Google reported at its Inside Search event this week.