Data Visualizations and Actionable Insights
I connect data from disparate sources, including CRMs, Google Analytics, and third-party applications, to produce datasets and visualizations with actionable insights that jump out.
Areas of Expertise
- Google Analytics (GA)
- Google Search Console
- Salesforce Analytics Studio
- Looker Studio (Google Data Studio)
- Microsoft Power BI
- Tableau
- Bing Webmaster Tools
- SEMRush
- Screaming Frog
- APIs
- SQL
- Custom dashboards
- Intent data
- Demandbase
Get in touch
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Analytics Insights
What Google Dynamic Paid Search Ads Can Tell You About Your Website
Google Dynamic Paid Search Ads use website content to target potential customers instead of user-inputted keywords. Trial and error is required to get the most out of dynamic ads, but…
Building Hypertargeted Google Ads Audiences for ABM Campaigns
Google Ads paid search and display advertising can easily outperform the other channels in your account based marketing initiatives.
Using Google Sheets’ Language Translation Formula for Keyword Research
If you’ve managed a global SEO campaign before, you probably know how tricky measuring progress on keywords in languages you don’t speak is.
SEMRush: How to Establish Baseline Position Tracking
You should take the following steps whether you’re monitoring your keyword rankings in-house or outsource the work to an agency.