B2B Demand Generation

End-to-End Campaign Execution and Management

I have been boosting revenue for B2B (and some B2C) companies of all sizes since 2008. I am passionate about integrating multi-channel campaigns so they complement each other. I have an iterative process that continuously improves marketing ROI as campaigns mature.

Areas of Expertise

  • Paid Search (Google Ads, Bing Ads)
  • Search Engine Optimization (SEO)
  • Display advertising
  • Remarketing
  • Email marketing
  • Nurture programs
  • ABM
  • LinkedIn Ads
  • Intent data
  • Omni channel campaigns

Get in touch

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Demand Gen Insights

Siskel & Ebert and Working Dynamics

They represented two polar opposite working styles and the viewers picked up on the underlying tension. This is something we all experience from elementary school group projects to office jobs. People are just wired different and have trouble understanding each other.

How to Create Dynamic ABM Landing Pages with Pardot

Account Based Marketing (ABM) has become a standard practice over the last decade or so. As companies prioritized ABM initiatives, scalability was usually an afterthought. At many mid-sized and large organizations, this resulted in convoluted ABM practices with a lack of repeatability or even ways to measure performance.