End-to-End Campaign Execution and Management
I have been boosting revenue for B2B (and some B2C) companies of all sizes since 2008. I am passionate about integrating multi-channel campaigns so they complement each other. I have an iterative process that continuously improves marketing ROI as campaigns mature.
Areas of Expertise
- Paid Search (Google Ads, Bing Ads)
- Search Engine Optimization (SEO)
- Display advertising
- Remarketing
- Email marketing
- Nurture programs
- ABM
- LinkedIn Ads
- Intent data
- Omni channel campaigns
Get in touch
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Demand Gen Insights
How Alphabet’s Layoffs Could Affect Your 2023 Google Ads Strategy
Digital marketers will be consumed by changes at Google in 2023. While they migrate from Google Analytics to GA4, they’ll need to rethink their Google Ads strategies. For better or worse, Google’s latest announcement will impact you regardless of your monthly spend.
What Google Dynamic Paid Search Ads Can Tell You About Your Website
Google Dynamic Paid Search Ads use website content to target potential customers instead of user-inputted keywords. Trial and error is required to get the most out of dynamic ads, but…
How to Create Dynamic ABM Landing Pages with Pardot
Account Based Marketing (ABM) has become a standard practice over the last decade or so. As companies prioritized ABM initiatives, scalability was usually an afterthought. At many mid-sized and large organizations, this resulted in convoluted ABM practices with a lack of repeatability or even ways to measure performance.
Ignore Microsoft Advertising for B2B Demand Gen at Your Own Peril
Since launching in 2009, Bing has been treated like an afterthought. Microsoft’s search engine only accounts for a fraction of web traffic that Google delivers, so the temptation to ignore…