End-to-End Campaign Execution and Management
I have been boosting revenue for B2B (and some B2C) companies of all sizes since 2008. I am passionate about integrating multi-channel campaigns so they complement each other. I have an iterative process that continuously improves marketing ROI as campaigns mature.
Areas of Expertise
- Paid Search (Google Ads, Bing Ads)
- Search Engine Optimization (SEO)
- Display advertising
- Email marketing
- Nurture programs
- LinkedIn Ads
- Intent data
- Omni channel campaigns
Get in touch
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Demand Gen Insights
They represented two polar opposite working styles and the viewers picked up on the underlying tension. This is something we all experience from elementary school group projects to office jobs. People are just wired different and have trouble understanding each other.
Digital marketers will be consumed by changes at Google in 2023. While they migrate from Google Analytics to GA4, they’ll need to rethink their Google Ads strategies. For better or worse, Google’s latest announcement will impact you regardless of your monthly spend.
Google Dynamic Paid Search Ads use website content to target potential customers instead of user-inputted keywords. Trial and error is required to get the most out of dynamic ads, but…
Account Based Marketing (ABM) has become a standard practice over the last decade or so. As companies prioritized ABM initiatives, scalability was usually an afterthought. At many mid-sized and large organizations, this resulted in convoluted ABM practices with a lack of repeatability or even ways to measure performance.