Pardot’s WordPress Plugin: Not Worth It

Pardot’s WordPress plugin doesn’t get talked about very much. It’s barely publicized by Salesforce, and it hasn’t been updated in three months.

Salesforce touts the plugin as a key to “marketing automation simplicity.” I’ll confirm that the plugin is simple to use, but it doesn’t make things easier enough to justify using.

I’ve been using Pardot off and on since 2013, before the Salesforce acquisition. I just recently decided to give the plugin a try to see if it added functionality.

Here are my takeaways:

Installation

Pardot WordPress plugin activation

The plugin was very easy to install, but that’s not unique to this one. WordPress users are accustomed to immediate results when they add a plugin.

After activating the plugin, all that’s required is your Pardot login credentials and User Key from the My Profile section in Pardot’s settings.

Select the campaign you want to use as your tracking code and the integration is complete.

Tracking code

The only reason to use a plugin to insert tracking codes is if you lack the resources of know-how to insert code into your header.php file. If you’re only using Pardot on a single WordPress site without a bunch of other tracking codes, go for it.

Google Tag Manager

You shouldn’t use this plugin to insert tracking codes if you’re already using Google Tag Manager (GTM). Doing so will corrupt your analytics because of duplicate activities. You could use a different tracking code than what’s in GTM to avoid this, but that would impact page speed for no good reason.

This reason alone is enough for me to uninstall the plugin.

Forms

Instead of using embed code to display forms, the Pardot plugin uses shortcodes.

Ease of use

If you’re a novice, this makes things a little bit easier, but still not worth it.

You can save a few minutes by selecting a form from a drop down but there are still challenges. For instance, Pardot embed codes often require manipulating for its height to appear correctly. With the plugin, you have to adjust the height when inserting the shortcode.

Pardot form in WordPress

If you’re using the Gutenberg, you must use a Classic Editor block to retrieve the shortcode.

Dynamic content

Pardot Dynamic Content in WordPress

Inserting dynamic content works the same way. Just select the item you want to insert and it’s displayed via a shortcode.

I use dynamic snippets mainly for emails so this feature isn’t much use to me. Even if it was, the time savings of using a plugin instead of copying and pasting code into an code block doesn’t justify it. Unlike the embedded forms, the dynamic content doesn’t have formatting issues to resolve.

Editor popup

I haven’t encountered this personally but this is one of the FAQs in the plugin’s WordPress directory listing: “The editor popup doesn’t work, and I know that my WordPress installation is a little different.”

“As of version 1.4, developers can now deal with various directory configurations that would previously cause the plugin to break. This is due to the plugin not being able to find wp-load.php.To fix it, add a new file called pardot-custom-wp-load.php to the plugins/pardot/includes directory (this will never be overridden by updates). In that file, define a constant that gives the absolute path to your wp-load.php file.”

Ok, if you need to do all that for a plugin to work correctly, it’s definitely not worth it. That kind of change can be undone by reverting to a backup or updating a theme.

Unknown risk

Since the plugin doesn’t appear to be a priority for Salesforce Pardot, the potential security vulnerabilities are unknown.

The plugin only has 8 reviews as of January 2020. The latest review is a bit aggressive but it’s hard to disagree:

Pardot plugin review

The last sentence is particularly stinging because it’s true. It underscores the functionality the marketing automation platform lacks. Laugh all you want, but Mailchimp’s plugin actually works properly, their code doesn’t have the same issues, and the UI is much more intuitive.

It makes me wonder whether in 5 years I’ll be recommending Mailchimp over Pardot for marketing automation. I wouldn’t recommend Mailchimp over Marketo but Pardot? I have to think about it.

Featured Videos

The global digital twin market is set for meteoric growth with one region in particular driving adoption. 

0:00 Introduction to the Digital Twin Market  
1:14 Digital Twins in Olympic Swimming Training  
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6:20 GR1 Humanoid Robot and Digital Twin Integration  
8:47 Xiaomi's Fully Automated Smart Factory  
10:10 Nvidia's PlaMo Technology for Humanoid Movements  
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13:53 Gillette Stadium's Digital Twin Transformation  
14:53 Porsche's Digital Twins for EV Batteries

According to a new report from Allied Market Research, the digital twin market will rise from $6.5 billion in 2021 to $125.7 billion by 2030. 

The expected compound annual growth rate is nearly 40 percent. 

Digital twins are virtual replicas of real-life entities that provide deep insights for predicting and optimizing performance across sectors. 

Allied Market Research says the automotive and transportation are especially driving demand, aiming to develop more efficient and innovative vehicles. 

Asia-Pacific is expected to be the fastest growing region, accordion gto the research, with strong economic growth necessitating automation with significant investments in Internet of things and smart technology. 

The previous digital twin roundup: https://youtu.be/ZdNbOXb1yGA?si=wVPPnR3h_p4WF20Z

Digital Twin 100 Year Timeline: https://youtu.be/7PQdAebY5FI?si=3s1ZNdM2ZEVvXVj6

#digitaltwin #digitaltransformation #technology #technews #techtrends #ainews #artificialintelligence #iiot #industry40 #smartmanufacturing #asiapacific #digitalengineering #digitaltools #predictivemaintenance #predictiveanalytics #predictivemodeling

The global digital twin market is set for meteoric growth with one region in particular driving adoption.

0:00 Introduction to the Digital Twin Market
1:14 Digital Twins in Olympic Swimming Training
2:58 US Government's Strategic Plan for Digital Twin Technology
4:45 Solar Cell Digital Twins for Rapid Production
6:20 GR1 Humanoid Robot and Digital Twin Integration
8:47 Xiaomi's Fully Automated Smart Factory
10:10 Nvidia's PlaMo Technology for Humanoid Movements
11:08 Dell and Nvidia's AI Factory
12:53 Siemens and Microsoft's Digital Twin Language Collaboration
13:53 Gillette Stadium's Digital Twin Transformation
14:53 Porsche's Digital Twins for EV Batteries

According to a new report from Allied Market Research, the digital twin market will rise from $6.5 billion in 2021 to $125.7 billion by 2030.

The expected compound annual growth rate is nearly 40 percent.

Digital twins are virtual replicas of real-life entities that provide deep insights for predicting and optimizing performance across sectors.

Allied Market Research says the automotive and transportation are especially driving demand, aiming to develop more efficient and innovative vehicles.

Asia-Pacific is expected to be the fastest growing region, accordion gto the research, with strong economic growth necessitating automation with significant investments in Internet of things and smart technology.

The previous digital twin roundup: https://youtu.be/ZdNbOXb1yGA?si=wVPPnR3h_p4WF20Z

Digital Twin 100 Year Timeline: https://youtu.be/7PQdAebY5FI?si=3s1ZNdM2ZEVvXVj6

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0:22 GR-1 General Purpose Humanoid Robot Improvements
1:20 Teaching Unitree H1 General Purpose Humanoid Robot to Dance
2:15 About Unitree Robotics H1
2:41 JR West Giant Humanoid Robot for Japan Railway Maintenance
3:21 Nvidia's PlaMo (Plan and Move) for Realistic Humanoid Movements
4:50 Shanghai's Governance Guidelines for Humanoid Robots
5:49 Nio Tests Kuavo Humanoid for EV Manufacturing
6:40 China's Open-Source Humanoid Robot
7:25 Figure 1 Humanoid Robot Starts at BMW
8:06 Apollo Humanoid Robot Deployed for GXO Logistics
8:47 Sanctuary AI Secures AGI Funding
9:27 Ex-Robots Hyper Realistic Robots
10:19 Brain Chip Technology Brings Human Robot Hybrids Closer to Reality
10:57 Human Tissue Attached to Robot Face
11:30 Empathetic Humanoid Robot
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13:54 HumanPlus Boxing Robot
14:42 Japanese Driving Robot
15:21 XBot L Climbs the Great Wall of China
16:01 1X Technology's Eve Humanoid Robot
16:40 Conclusion 

The humanoid robotic market is evolving at breakneck speed. It’s nearly impossible for anyone to keep up with the nonstop advancements and announcements. The following are some of the most notable recent developments. Remember to subscribe to stay up to speed, and use the comment section to suggest robots for future roundups.

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0:00 Introduction
0:22 GR-1 General Purpose Humanoid Robot Improvements
1:20 Teaching Unitree H1 General Purpose Humanoid Robot to Dance
2:15 About Unitree Robotics H1
2:41 JR West Giant Humanoid Robot for Japan Railway Maintenance
3:21 Nvidia's PlaMo (Plan and Move) for Realistic Humanoid Movements
4:50 Shanghai's Governance Guidelines for Humanoid Robots
5:49 Nio Tests Kuavo Humanoid for EV Manufacturing
6:40 China's Open-Source Humanoid Robot
7:25 Figure 1 Humanoid Robot Starts at BMW
8:06 Apollo Humanoid Robot Deployed for GXO Logistics
8:47 Sanctuary AI Secures AGI Funding
9:27 Ex-Robots Hyper Realistic Robots
10:19 Brain Chip Technology Brings Human Robot Hybrids Closer to Reality
10:57 Human Tissue Attached to Robot Face
11:30 Empathetic Humanoid Robot
12:10 Tesla's Optimus Humanoid Robot Starts Factory Work
13:54 HumanPlus Boxing Robot
14:42 Japanese Driving Robot
15:21 XBot L Climbs the Great Wall of China
16:01 1X Technology's Eve Humanoid Robot
16:40 Conclusion

The humanoid robotic market is evolving at breakneck speed. It’s nearly impossible for anyone to keep up with the nonstop advancements and announcements. The following are some of the most notable recent developments. Remember to subscribe to stay up to speed, and use the comment section to suggest robots for future roundups.

#humanoidrobot #humanoid #tesla #optimus #nvidia #robot #robots #robotics #artificialintelligence #ainews #techtrends #futuretech #futuretechnology

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Shanghai released China’s first governance guidelines for humanoid robots during the 2024 World Artificial Intelligence Conference.

0:00 - Introduction and Overview
0:03 - Shanghai's Governance Guidelines for Humanoid Robots
1:00 - Nio's Testing of Quavo with Huawei's Harmony OS
2:05 - Hyperrealistic Robots by EX Robots
2:56 - National Local Joint Humanoid Robot Innovation Center's King Long
3:41 - Human Stem Cell Brain in Robots by Tianjin University
4:19 - Emotional Humanoid Robot by Fudan University
5:02 - XL Climbing the Great Wall by Robot Era
5:37 - Conclusion and Call for Suggestions

An array of humanoid robots were showcased during the conference, including the Unitree Robotics H1, a Chinese full-size general purpose humanoid robot capable of running as well as Tesla’s Optimus.

The guidelines emphasize the need for a reliable industrial supply chain and the integration of robotics across sectors where humans currently perform dangerous tasks.

Humanoid robots took center stage at the AI conference as China aggressively aims to take over the humanoid robotic market.

By 2025, the Chinese government wants to mass produce humanoid robots by nurturing a few large-scale companies, creating a cluster of specialized small and medium-sized enterprises, and fostering industrial hubs dedicated to humanoids.

The following are just some of the latest developments in Chinese humanoid robotics.

Remember to suggest robots that should be included in future roundups.

#humanoidrobot #humanoid #unitree #china #robots #robotics #industry40  #technews #techtrends #waic #futuretech #futuretechnology #ainews #artificialintelligence #airobot #airobots

Shanghai released China’s first governance guidelines for humanoid robots during the 2024 World Artificial Intelligence Conference.

0:00 - Introduction and Overview
0:03 - Shanghai's Governance Guidelines for Humanoid Robots
1:00 - Neo's Testing of Quavo with Huawei's Harmony OS
2:05 - Hyperrealistic Robots by EX Robots
2:56 - National Local Joint Humanoid Robot Innovation Center's King Long
3:41 - Human Stem Cell Brain in Robots by Tianjin University
4:19 - Emotional Humanoid Robot by Fudan University
5:02 - XL Climbing the Great Wall by Robot Era
5:37 - Conclusion and Call for Suggestions

An array of humanoid robots were showcased during the conference, including the Unitree Robotics H1, a Chinese full-size general purpose humanoid robot capable of running as well as Tesla’s Optimus.

The guidelines emphasize the need for a reliable industrial supply chain and the integration of robotics across sectors where humans currently perform dangerous tasks.

Humanoid robots took center stage at the AI conference as China aggressively aims to take over the humanoid robotic market.

By 2025, the Chinese government wants to mass produce humanoid robots by nurturing a few large-scale companies, creating a cluster of specialized small and medium-sized enterprises, and fostering industrial hubs dedicated to humanoids.

The following are just some of the latest developments in Chinese humanoid robotics.

Remember to suggest robots that should be included in future roundups.

#humanoidrobot #humanoid #unitree #china #robots #robotics #industry40 #technews #techtrends #waic #futuretech #futuretechnology #ainews #artificialintelligence #airobot #airobots

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YouTube Video UExZUkdCOF9hWE80bk5tUTZpWFNfY05naTZ3cmQzWmFSYi4wRkVBNUY4OTkzN0JCNTA2

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