As predicted, 5G technology was the main focus of MWC19 Barcelona (formerly Mobile World Congress). Speaker after speaker touted the importance of deploying 5G as quickly as possible. Tech companies from all over the world showcased their 5G capabilities. Though 5G was a big topic at MWC the past few years, there’s clearly more urgency than ever. The impact of 5G will span industries and save lives.

Latest blog posts
How Alphabet’s Layoffs Could Affect Your 2023 Google Ads Strategy
Digital marketers will be consumed by changes at Google in 2023. While they migrate from Google Analytics to GA4, they’ll need to rethink their Google Ads strategies. For better or worse, Google’s latest announcement will impact you regardless of your monthly spend.
What Google Dynamic Paid Search Ads Can Tell You About Your Website
Google Dynamic Paid Search Ads use website content to target potential customers instead of user-inputted keywords. Trial and error is required to get the most out of dynamic ads, but…
How to Create Dynamic ABM Landing Pages with Pardot
Account Based Marketing (ABM) has become a standard practice over the last decade or so. As companies prioritized ABM initiatives, scalability was usually an afterthought. At many mid-sized and large organizations, this resulted in convoluted ABM practices with a lack of repeatability or even ways to measure performance.
Ignore Microsoft Advertising for B2B Demand Gen at Your Own Peril
Since launching in 2009, Bing has been treated like an afterthought. Microsoft’s search engine only accounts for a fraction of web traffic that Google delivers, so the temptation to ignore…