We’ve all been this guy (see pic above)….that’s why the most successful companies make CX their top priority. They know that a poor experience can leave their consumers feeling undervalued and angry. They also know that any resulting damage to the relationship is not easily repaired.
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If you’ve managed a global SEO campaign before, you probably know how tricky measuring progress on keywords in languages you don’t speak is.
Marketers should rely on their own data to make decisions, but it’s worth noting how differently digital marketing and SEO companies approach their websites compared to other B2B markets.
You should take the following steps whether you’re monitoring your keyword rankings in-house or outsource the work to an agency.
Whatever the reason, negative content associated with your name is potentially limiting your potential.