Generative Design in Manufacturing

Revolutionary Approach

Generative design uses artificial intelligence (AI) and machine learning (ML) to generate multiple design solutions based on specific constraints and goals constraints and goals. The approach is becoming increasingly popular in aerospace/defense, automotive, and product design with recent advancements in AI and ML.

Design Parameters

The process begins with the designer inputting design goals such as weight, strength, material type, cost, and manufacturing methods.

Design Exploration

Powered by AI and ML, generative design software explores all possible permutations permutations to rapidly generate design alternatives.

Design Optimization

Generative design tools leverage ML to learn from each iteration. AI optimizes the sign to find the best combination of factors to achieve desired outcomes.

Simulation and Analysis

Designs are tested with simulation technology to determine how they would perform in real-world conditions.


Once the design is finalized, engineers perform manual tweaks and optimizations and convert into a suitable format for manufacturing.


In the 1990s, the concept of generative design took shape as designers and engineers experimented with algorithms to generate complex forms and patterns. Most commonly, applications involved architectural design and digital art.

Growing Accessibility

Generative design applications for manufacturing advanced significantly throughout the 2000s. In the 2010s, major software companies started incorporating generative design tools into their suites, making the tech accessible to a broad range of companies.

Generative Design Tools

Software that supports generative design includes Autodesk Fusion 360, PTC Creo, Siemens NX, Ansys, CATIA and Solidworks, Altair, Bentley Systems, and nTopology.

Future Prospects

Generative design is poised for further advancement and integration with AI. Colin Swearingen from Dassault Systemes writes in “Generative design is a game-changing technology transforming the product design industry.”