Figure AI’s humanoid robots just made their most high-profile appearance to date at Salesforce’s Dreamforce 2025 conference in San Francisco.
The three-day event, headlined by Metallica, reportedly drew more its largest in-person crowd in its 22-year history with more than 50,000 attendees. Silicon Valley-based Figure’s three generations of humanoids appeared on stage during a discussion between founder Brett Adcock and Salesforce CEO Marc Benioff, who appears interested in bringing the CRM software’s agentic features into the physical form.
During the 40-minute talk, Adcock downplayed the difficulties in scaling production of robotic hardware, which contrasts with other tech leaders, including Elon Musk, who describes manufacturing Tesla’s Optimus humanoid at scale as extremely challenging.
Asked by Salesforce co-founder Benioff if scaling production was the biggest challenge, Adcock replied: “The manufacturing problem is like problem No. 50. It’s not even close.”
Adcock said his startup is working to manufacture “thousands of robots as we speak right now” at its dedicated factory called BotQ, which is across the street from Figure’s headquarters in San Jose. The facility is built to scale to produce 12,000 units per year. That would make it the largest US humanoid robot factory by volume behind Agility Robotics’ RoboFab plant in Salem, Ore., which scales to 10,000 units annually.
Figure’s goal is to ship at least 100,000 humanoids within the next four years. It’s rushing into the mainstream alongside Western rivals like Tesla and 1X Technologies and Chinese firms like Unitree Robotics.
“Everything’s networked,” Adcock said of BotQ. “All the tools talk to each other. We can scan a robot and know every single torque we put on every single bolt.”
Figure, which launched in 2022 and emerged from stealth in early 2023, shared details about BotQ in March 2025. The company shared a stylized video showing industrial robots putting the finishing touches on a humanoid skull. Adcock said at the time it would be the world’s largest humanoid robot factory by volume.
Adcock predicted that more humans will be working at Figure’s office next year than people, and the robots will be normal in the real world within five to seven years. He also said Figure’s flagship humanoid, the Figure 03, will be ready for general-purpose household tasks within a year.
Figure recently unveiled the highly anticipated third-generation bot just over a year after unveiling the Figure 02, which has been deployed at BMW’s Spartanburg, S.C. plant and an unnamed logistics company. The startup says the new humanoid features a ground-up redesign built around its proprietary Helix AI model. Its marketing video emphasizes household applications, introducing the F.03 at a luxurious home in California, quite possibly belonging to Figure’s billionaire founder.
“Our whole product roadmap is designed more and more to what humans can do,” he said. “Figure 03 was designed specifically for our neural nets. The heads, hands, everything was designed to learn better from humans.”
The F.02 robot was available for selfies and questions at the Dreamforce event’s help station. Plege1%, a nonprofit founded by Benioff and Atlassian co-founder Scott Farquhar in 2014, shared a clip of the robot explaining the King of SaaS’s initiative.
“AI can absolutely do good by solving complex problems, improving lives and driving innovation,” the Figure 02 humanoid said. “Pledge1% is a global movement where companies dedicate 1 percent of product, profit, equity, or employee time to social impact.”
Pressed by Benioff about military and police use cases, Adcock said Figure is focusing on civilian, non-defense applications. He said the startup has been contacted by the Pentagon but has no plans to militarize or weaponize its machines.
“We get hit up all the time for this,” the founder said. “We put in our … master plan when we started, we won’t do anything militarized right now. It’s just not interesting for us.”
Standing 168 cm (5 feet 6 inches), the Figure 03 is said to be 9 percent lighter than its predecessor at 60 kg (132 lbs). Its payload capacity is reported at 20 kg (44 lbs), about the weight of a packed suitcase, a small microwave oven, or a medium-sized dog.
The F.03 offers a reported runtime of 5 hours per charge and supports inductive wireless charging. The robot’s sensors and dexterous hand were designed to feed the Helix AI system with dense, low-latency data. Figure says its upgraded actuators and compliant robotic hands double its speed, handling everything from sheet metal to soft packaging.
Its cameras now deliver double the frame rate, a quarter of the latency, and a 60 percent wider view. Improved depth perception means sharper vision in cluttered spaces. Each hand now contains palm cameras for close range feedback and cutting-edge tactile sensors. Their fingertips can now sense pressure as light as three grams, which is delicate enough to feel a paperclip. Figure says Helix can detect an object slipping before it falls and make real time adjustments.
The robot is wrapped in soft, woven textile coverings designed to protect users and give it a more approachable appearance. According to Figure, its soft goods are washable, swappable, and customizable. The aesthetics immediately drew comparisons to 1X Technologies’ Neo Gamma humanoid, which has started limited testing in real homes.