Common Yoast Mistakes That Even SEOs Make

I sometimes get requests to evaluate an SEO firm’s expertise. The first thing I do is check the company’s website. Most of their sites are built with WordPress and use Yoast SEO. More often than not, there are basic things that aren’t done right.

If an agency can’t take 10 minutes to properly configure an extremely user-friendly plugin, I can’t recommend it. Unfortunately, SEO is one of the easiest things to sell while delivering basically nothing.

Common mistakes

Attachment sitemaps

By default, media and attachment URLs are included in the XML sitemap. Unless there’s a good reason to drive visitors to media attachment pages, this should be left out of the sitemap.

What’s the issue?

Media attachment pages are just shallow content that isn’t useful to the vast majority of users. When they’re indexed by search engines, they flood SERPs with low-quality content that weakens the rest of your site’s results.

Yoast gives users a similar warning: “When you upload media (an image or video for example) to WordPress, it doesn’t just save the media, it creates an attachment URL for it. These attachment pages are quite empty: they contain the media item and maybe a title if you entered one. Because of that, if you never use these attachment URLs, it’s better to disable them, and redirect them to the media item itself. “

Here is an example of an indexed attachment page that’s indexed in Google:

Attachment media page in Google

That particular site has 843 of those URLs indexed!

How to fix it

Like everything mentioned here, this is an easy fix. So there’s no excuse:

  • When you’re logged into WordPress, click the Yoast SEO tab in the left sidebar
  • Click Search Appearance from the left sidebar navigation
  • Select the Media tab at the top of the page
  • Under Media & attachment URLs choose Yes under the question: “Redirect attachment URLs to the attachment itself?”
  • Press Save changes
Yoast media attachment URLs

That’s it. Like I said, there’s no excuse.

Content types in SERPs

A lot of WordPress sites rely on custom post types, Most of the time they’re included in a premium theme, and the end user doesn’t know anything about it.

Why it matters

This can cause the same problems as media attachment URLs if the custom post types aren’t intended to be indexed. It can also cause duplicate content issues that affect rankings of pages you actually want humans to see.

How to fix it

  • Click the Yoast SEO link in the left sidebar
  • Click Content Types in the top tabs
  • Review the post types and select No for the ones you don’t want included in SERPs
Custom post types

Taxonomies

Whether you want tags and categories indexed depends on whether the content is passable.

Why it matters

See above.

How to fix it

  • After you click the Yoast SEO link in the left sidebar, select Taxonomies
  • Review the taxonomies for other types you shouldn’t index, like formats

Ignoring social settings

When setting up Yoast, users are asked to input their social profile URLs so they’re included in Google’s Knowledge Graph. The URLs may accompany search results and give you more front page economy.

Why it matters

This won’t make or break your SEO efforts but every little bit helps.

In general, it’s important to give Google as much accurate information about your site as possible so it can rank it accordingly. The more details web crawlers can glean from your site architecture and code, the better.

How to fix it

  • Click the Yoast SEO link in the left sidebar when logged into WordPress
  • Click the Social link
  • Copy and paste your social profile URLs into the fields
  • Don’t forget to include your company’s Wikipedia page if there is one; you can safely ignore MySpace
Yoast social profiles

Facebook settings

While you’re at it, click the Facebook tab at the top of the Social – Yoast SEO section.

Under Default settings select the image you want to be used when there’s no featured image available. This will make social media posts look prettier when people share content without an image associated with it and may be displayed in SERPs.

Yoast Facebook settings

How to find mistakes

The easiest way to find these issues is to go to the domain’s XML sitemap. If there are a bunch of URLs that aren’t pages or posts, some cleanup is probably in order.

Featured Videos

Digital twins are everywhere.

The virtual replicas of physical entities are revolutionizing industries from manufacturing to healthcare to urban planning with their advanced simulation capabilities.

Let's examine how we got here and where we may be heading.

Emerging from the aerospace and automotive industries, digital twin technology is now gaining popularity across sectors. The virtual replicas of real-world entities are used for comprehensive simulations, predictive maintenance, and virtual prototyping.

0:17 Alan Turing's Computing Machinery and Intelligence
Though it’s primarily focused on AI, Turing’s paper provides the theoretical and computational foundations necessary to build smart, data-driven virtual models of physical assets.

1:06 First Commercial Computer (UNIVAC I)
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1:59 Monte Carlo Simulations
Monte Carlo simulations go mainstream around 1952. The experimentation method was initially developed for the Manhattan Project efforts to create an atomic bomb during World War II.

2:10 Development of FORTRAN
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2:37 Launch of Sputnik and Advances in Aerospace Simulation
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3:09 Digital Simulation in Aerospace
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3:22 Introduction of CAD (Computer-Aided Design)
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3:33 1964 - Jay Forrester Introduces System Dynamics
In 1964, Jay Forrester introduces System Dynamics, a methodology for modeling and simulating complex systems. 

3:57 1970 - Apollo 13 Lunar Mission
In April 1970, the Apollo 13 mission to the Moon almost ends tragically. 

4:16 1982 - Release of Autodesk's AutoCAD
In the early 1980s, CAD software enters the mainstream. 

4:45 Advancements in Product Lifecycle Management (PLM) Systems
Throughout the 1990s, PLM platforms integrate various tools and processes, including CAD, to ensure consistency and accuracy of data and enhanced communication across departments.

5:21 Dr. Michael Grieves Coins the Term "Digital Twin"
In 2002, Michael Grieves introduces the concept of the digital twin at a Society of Manufacturing Engineers conference in Michigan.

5:47 NASA's Strategic Roadmap for Digital Twin Technology
In 2010, NASA develops a strategic roadmap for digital twin adoption for future missions.

6:09 Industry 4.0 Concept Introduced
The fourth industrial revolution begins in earnest in 2011 as the Industry 4.0 concept is introduced at Germany’s Hannover Messe. 

6:40 General Electric's Digital Twin for Industrial Internet
In 2017, General Electric introduces its digital twin technology for industrial applications.

7:02 Microsoft's Azure Digital Twins Platform
The 2018 launch of Microsoft’s Azure Digital Twins platform accelerates adoption with a comprehensive cloud-based service. 

7:25 COVID-19 Pandemic Accelerates Digital Twin Adoption
In 2020, the COVID-19 pandemic accelerates the adoption of advanced manufacturing technologies, including digital twins, as companies seek to mitigate the disruptions in their operations, supply chains, and workforces.

7:37 Siemens Xcelerator Platform
Siemens introduces its Xcelerator platform in 2021.

8:00 NVIDIA Omniverse Platform
NVIDIA’s Omniverse platform, introduced in 2023, integrates AI, simulation, and photorealistic visualization technologies

8:20 Manufacturers Embrace the Industrial Metaverse
Heading into the mid-2020s, manufacturers warm up to the industrial metaverse. 

8:35 2030s - Digital Twins Become More Intelligent and Autonomous

9:11 2040s - Synthetic Holos Replace Digital Twins


#digitaltwin #digitaltransformation #industry40 #singularity #artificialintelligence #ai #machinelearning #robotics #humanoid #humanoidrobot #humanoidrobots #digitalthread #plm #digitalengineering #cad #3d #bigdata #blockchain #iiot #4ir #manufacturing #digitaltwins #futuretechnology #futuretech #smartcity #iot #internetofthings #innovation #quantumcomputing #digitalimmortality #transhumanism #simulation

Digital twins are everywhere.

The virtual replicas of physical entities are revolutionizing industries from manufacturing to healthcare to urban planning with their advanced simulation capabilities.

Let's examine how we got here and where we may be heading.

Emerging from the aerospace and automotive industries, digital twin technology is now gaining popularity across sectors. The virtual replicas of real-world entities are used for comprehensive simulations, predictive maintenance, and virtual prototyping.

0:17 Alan Turing's Computing Machinery and Intelligence
Though it’s primarily focused on AI, Turing’s paper provides the theoretical and computational foundations necessary to build smart, data-driven virtual models of physical assets.

1:06 First Commercial Computer (UNIVAC I)
The UNIVAC, the first commercially produced computer in the United States, is released in 1951. First deployed at the US Census Bureau, the UNIVAC I offers a glimpse into the potential of computing to handle vast amounts of data quickly and accurately to solve complex problems.

1:59 Monte Carlo Simulations
Monte Carlo simulations go mainstream around 1952. The experimentation method was initially developed for the Manhattan Project efforts to create an atomic bomb during World War II.

2:10 Development of FORTRAN
In the mid-50s, IBM’s FORTRAN delivers the computational power necessary for early forms of digital modeling and simulations. Its ability to handle large-scale computations and numerical analysis advances technology required for future digital twinning.

2:37 Launch of Sputnik and Advances in Aerospace Simulation
In 1957, the Soviet Union launches Sputnik, touching off the Space Race with the United States that accelerates simulation technology. The pressure pushes scientists to develop superior computer models to predict satellite paths and behavior in space.

3:09 Digital Simulation in Aerospace
In the early 1960s, the aerospace industry begins using digital simulations to design and test aircraft.

3:22 Introduction of CAD (Computer-Aided Design)
Ivan Sutherland develops Sketchpad for computer-aided design. It revolutionizes the way engineers and designers work by enabling precise digital drawings and models.

3:33 1964 - Jay Forrester Introduces System Dynamics
In 1964, Jay Forrester introduces System Dynamics, a methodology for modeling and simulating complex systems.

3:57 1970 - Apollo 13 Lunar Mission
In April 1970, the Apollo 13 mission to the Moon almost ends tragically.

4:16 1982 - Release of Autodesk's AutoCAD
In the early 1980s, CAD software enters the mainstream.

4:45 Advancements in Product Lifecycle Management (PLM) Systems
Throughout the 1990s, PLM platforms integrate various tools and processes, including CAD, to ensure consistency and accuracy of data and enhanced communication across departments.

5:21 Dr. Michael Grieves Coins the Term "Digital Twin"
In 2002, Michael Grieves introduces the concept of the digital twin at a Society of Manufacturing Engineers conference in Michigan.

5:47 NASA's Strategic Roadmap for Digital Twin Technology
In 2010, NASA develops a strategic roadmap for digital twin adoption for future missions.

6:09 Industry 4.0 Concept Introduced
The fourth industrial revolution begins in earnest in 2011 as the Industry 4.0 concept is introduced at Germany’s Hannover Messe.

6:40 General Electric's Digital Twin for Industrial Internet
In 2017, General Electric introduces its digital twin technology for industrial applications.

7:02 Microsoft's Azure Digital Twins Platform
The 2018 launch of Microsoft’s Azure Digital Twins platform accelerates adoption with a comprehensive cloud-based service.

7:25 COVID-19 Pandemic Accelerates Digital Twin Adoption
In 2020, the COVID-19 pandemic accelerates the adoption of advanced manufacturing technologies, including digital twins, as companies seek to mitigate the disruptions in their operations, supply chains, and workforces.

7:37 Siemens Xcelerator Platform
Siemens introduces its Xcelerator platform in 2021.

8:00 NVIDIA Omniverse Platform
NVIDIA’s Omniverse platform, introduced in 2023, integrates AI, simulation, and photorealistic visualization technologies

8:20 Manufacturers Embrace the Industrial Metaverse
Heading into the mid-2020s, manufacturers warm up to the industrial metaverse.

8:35 2030s - Digital Twins Become More Intelligent and Autonomous

9:11 2040s - Synthetic Holos Replace Digital Twins


#digitaltwin #digitaltransformation #industry40 #singularity #artificialintelligence #ai #machinelearning #robotics #humanoid #humanoidrobot #humanoidrobots #digitalthread #plm #digitalengineering #cad #3d #bigdata #blockchain #iiot #4ir #manufacturing #digitaltwins #futuretechnology #futuretech #smartcity #iot #internetofthings #innovation #quantumcomputing #digitalimmortality #transhumanism #simulation

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YouTube Video UExZUkdCOF9hWE80bk5tUTZpWFNfY05naTZ3cmQzWmFSYi4wN0FBRUVFNEVBMTZBQ0Mx

Digital Twin 100-Year Timeline: From Early Simulation Technology to Synthetic Human Integrations

Kalil 4.0 June 10, 2024 5:23 am