As communications service providers (CSPs) race to implement 5G technology, customers’ expectations are at an all-time high. Consumers want best-of-breed service, yet they’re as price conscious as ever. Therefore, CSPs must align their assurance and network systems early to prevent customer churn.
A new report by Analysys Mason analysts Anil Roa and William Nagy, “CSPs Should Consider the Three Cornerstones of Assurance for Their Customer Experience Strategy,” backs Empirix’s recommendations for transitioning to 5G. In a market that’s highly competitive and mature, telecoms must differentiate themselves to meet customers’ expectations. The analysts predict that moving to 5G will give service providers a chance to retool their CX strategies.